REVEREND RUN PAYS TRIBUTE TO ARTHUR ASHE

Reverend Run’s Run Athletics is launching a new Legacy sneaker line and one of the sneakers will pay tribute to tennis great Arthur Ashe. The special edition sneakers will be available in white with green detailing, an Arthur Ashe logo, a gray custom suede toe guard, and custom engraved embroidery on the outside sole. A portion of the proceeds from the sale of the sneaker will go to the Arthur Ashe Institute For Urban Health to aid in the correction of inadequate health care delivery to minorities. The line is expected to hit stores in time for Black History Month in February.

In related news, Run’s new MTV reality show, Run’s House, is a smash. The show has already been picked up for a second season. Russell Simmons, one of the show’s executive producers, shared his thoughts on the show’s success. He said,

“So it’s a big show. It keeps getting bigger. It speaks to a lot of different demos. It’s growing in all demos. It speaks to young people because they’re very young people on the show obviously the young kids. It speaks to older demo because Reverend Run is a grown man and his wife and they’re interesting. It speaks to the most basic ideas that the human spirit lives for. It teaches the kids who are spiritually grounded. It’s about uplifting themselves and other people around them and the show itself is inspirational.”

Reverend Run’s first solo album, Distortion, is in stores.