PHARRELL HEADLINES LANDMARK TOUR

Pharrell Williams and Snoop Dogg have joined the bill for South Africa’s first People’s Celebration in April. The two will headline the show which will also feature dancehall superstar Sean Paul, Rhianna, and R&B singer Mario.

The concert celebrates the success of Premier Foods, South Africa’s largest 100% black-owned company. This is the first of what will become an annual event.

“We feel it’s time we gave our consumers something back in return,” Premier Foods Chairman Mxolisi Zwane said. “We are committed to this idea and will be reaching out to consumers and communities with both our products and programs to ensure dignity and economic empowerment for all.”

The festival kicks off April 27 at Johannesburg Stadiu and will head to Stadium, Durban on the 29th, and on to Green Point Stadium in Cape Town, on May 1.