JAY-Z BUILDS ON ROCAWEAR COLLECTION

Rocawear CEO Jay-Z has added watches to the collection though a deal with watch designers Vestal Group Inc. Rocawear, which makes $700 million in annual revenue, will debut the timepiece collection at the 2006 Las Vegas MAGIC show this week.

The Vestal Group, known for creating unique and edgy watches inspired by music will create timepiece collections for men and women. “We are pleased to partner with the Vestal Group as they are uniquely positioned to provide the cutting edge design consistent with the Rocawear brand,” said Rocawear CEO Jay-Z.

He also added, “I feel strongly that the taste level and loyalty of our customer is to be respected and our timepiece collection will appeal to their fashion sense while also giving them a true classic timepiece to be worn for many years to come.”

The Rocawear timepieces will range from $95-$395 and will hit retail stores in fall 2006.