E 40 BREAKS DOWN HYPHY MOVEMENT

E-4O OR E40 talked about what San Francisco’s Hyphy movement is all about.

Rap veteran E-40 completed his contractual obligation to Jive Records last year and quickly signed a deal with Lil’ Jon’s BME label which is distributed by Warner Brothers. The rapper’s new album, My Ghetto Report Card, is slated to hit stores on March 14th.The album will feature collaborations with Mike Jones, UGK, Lil’ Scrappy, Bohagon, Too Short, Juelz Santana, B-Legit, the Federation, 8Ball, and T Pain with production by Lil’ Jon, Kanye West, Rick Rock, E-40’s son Droop-E of the Pharmasuticles, Bosko, and Studio Tone.

E-40 will also include a special documentary with the new album detailing the new hyphy movement which has taken over the Bay Area. The rapper explained the movement,

“You know hyphy is like the cousin of crunk. It’s energy. It’s a culture. It’s a dance. It’s expression. It’s energetic. It’s flamboasting. It’s cars. It’s cars. It’s a whole movement. It’s the side shows. It’s the swinging them donuts. It’s the scrapper cars, the Buick LeSabres, and the Park Avenues. It’s the muscle cars, the old school muscle cars. It’s just flamboasting to the extreme, you smell me? It’s the struggle. It’s the way we dress. It’s our lingo. It’s our culture man. Hyphy is just up-tempo music man. Up-tempo music that make you feel like you want to just do whatever when you dancing, you know what I mean, and that’s what hyphy is. Anybody can get hyphy. Hyphy is a worldwide thing.”

The first single from My Ghetto Report Card is “Tell Me When 2 Go” featuring Keak Da Sneak.

E-40 will also be releasing his own Cloud 9 liquor and a special slang dictionary with all of his catchy phrases in the coming months.