MIRI BEN ARI TEAMS UP WITH REEBOK FOR NEW VIDEO

Hip-hop violinist Miri Ben Ari and Reebok recently entered into a unique partnership which resulted in the sneaker company and Ben Ari’s label, Universal Records, splitting the cost for her latest video, “We Gonna Win,” featuring Styles P. The clip was directed by Paul Schneider and features the duo wearing customized Rbk apparel and accessories.

Ben-Ari has also been added to Reebok’s global “I Am What I Am” advertising campaign which also features Allen Iverson, Jay-Z, Yao Ming, Nelly, 50 Cent, Donovan McNabb and Winky Wright.

“This video collaboration was almost like a little history in the making. That’s how I feel about it. It’s actually the first time that a company like Rbk gets so involved with an artist. It’s actually, correct me if I’m wrong, I think it’s the first time that a company shoots a musical video for an artist. I think we actually made history over here.”

At a press conference to debut the “We Gonna Win” video, Ben Ari explained the historic significance of the video. The violinist said,

Ben-Ari’s new album, The Hip-Hop Violinist, is in stores now. The set features guest appearances by Kanye West, John Legend, Anthony Hamilton, Musiq, Twista, Fabolous, Scarface, Lil’ Wayne, Lil’ Mo, and others.