DIDDY TAKES TOP SPOT

Cars 2 topped the box office this week, followed by a strong debut by Justin Timberlake and Cameron Diaz in Bad Teacher. What else made the list? Find out here!

Just two months after launching his first fragrance, Sean “Diddy” Combs’ “Unforgivable” is the No. 1 selling men’s fragrance in department stores across the country.

With year’s of experience in the music and fashion industry, Diddy is no stranger to success. “When we set out to create this fragrance, I wanted to revolutionize this industry,” said Combs. “I wanted to create a scent, package it and promote it in a way that has never been seen before. I drew up on my experience as a fashion designer and a recording artist and launched Unforgivable like an album…and we have hit number one!

Diddy celebrated the news by ringing the opening bell at the New York Stock Exchange April 3. Also accompanying Diddy was Terry Lundgren, Chairman, President and CEO of Federated Department Stores, Inc.

“Sean Combs’ Unforgivable fragrance is a runaway success at Macy’s,” said Lundgren. “We expect the early momentum to continue as we roll out this new fragrance to our stores across the country.”

“Unforgivable” currently retails for $55.00 for a 2.5 oz bottle and $75.00 for 4.2 oz at department stores.