GENE SIMMONS KISSES THE APPRENTICE

Kiss bassist and singer Gene Simmons is taking his business savvy to the set of The Apprentice, Celebrity Edition.

Donald Trump’s famous show The Apprentice is back on the air January 3 with an all-star celebrity version of the show, and Gene Simmons is in it to win it. He’s pitting his business skills against the likes of country star Trace Adkins, model Carol Alt, actor Stephen Baldwin, Sopranos star Vincent Pastore, and boxer Lennox Lewis among others.

Simmons talked about his mindset going into the show.

“Anybody on this team can actually rise up and be the last one standing. Of course I don’t intend for that to happen, but in order for that not to happen and in order for the last man to be standing to be Gene Simmons, I need to keep my guard up — from the professionals to the amateurs. And we have some amateurs on this show, and I mean that in the very nicest way.”

When Gene says amateurs he’s relating to his competition as compared to the marketing empire he built with Kiss. He said that he’s poised to be The Apprentice.

“I’m wonderfully poised to be the apprentice, but I have also got my guard up because the person that finishes the line isn’t always the rabbit. Sometimes it’s the hair…of the dog (laughs).”

The Apprentice, Celebrity Edition kicks off January 3 on NBC-TV. Shows will be on every week so fans can gage the demon’s progress. Others he’s competing against include Nadia Comaneci, Tiffany Fallon, Jennie Finch, Nely Galan, Marilu Henner, Piers Morgan, Omarosa Manigault-Stallworth, and Tito Ortiz.